Dole Rebrand Exploration

Brand Identity

Personal / 2020

A passion project stemming from my time in Hawaii as a college student, this Dole rebrand attempts to capture some of the original branding and bring it into the new age. The logo, iconic as it is, has grown stale in its quest to represent a multinational corporation - which, for me, did not sit well for a company that produces food.

By bringing back the elements of it’s original logo and polishing it into a modern mark with fresh colors, we can keep the corporate integrity while juicing in its unique Hawaiian heritage.